Brief: Design a Bacardi Rum bottle inspired by the Bacardi logo: a silhouette of a bat in front of the red Cuban sky. The target audience are people in their 20s (mainly men).
Concept: I wanted my design to have an interactive element that would encourage the target audience to choose the bottle. The idea is to have two colors in my design: the main elements in black, and the secondary elements in the same red tone as the liquid. Therefore, when the bottle is full, you’ll only be able to see the black colored designs and the red ones would be revealed the more you drink.
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