Brief: Create or rebrand an event in Toronto and design:
- A guidebook introducing the event
- A series of three poster in two languages
- The map & calendar of the event
Concept: I chose Pride Toronto 2018 as my event.
For my guidebook, I chose a small square format that would be easy to hand out and carry during the event. The booklet is bounded with a detachable chain in order to attach it to your bag or jeans during the event. You can also detach the pages contains content you're not interested in.
I symbolized Pride by dividing the sections using the six colours of the pride flag, and the letters in LGBTQ+.
For the poster series, I challenged myself by choosing Arabic as my second language which is written from right to left. I made sure the posters work together and individually.
I wanted the map/calendar and guidebook to be handed din as a package at the start of the event. Therefore, I designed a foldable map/calendar that would serve as an envelope for the guidebook. I made sure the layout work for both the folded and unfolded format.
