what
art direction
when
2019
for
retail group
challenge
Create engaging social content for a retail brand with only a studio and the products themselves, requiring strong visual ideas without access to sets, props, or production resources.
solution
I worked with what we had. I brought in fruits and vegetables from a local grocery store and built simple cardboard sets by hand. Turning everyday materials into playful backdrops helped create eye-catching visuals without relying on big production.
